Let’s be honest—website speed probably isn’t something you think about every day.

But if your site takes more than a few seconds to load, customers leave. They don’t wait. They don’t care how great your product is. They bounce. Here’s how your slow site might be hurting your business right now—and what to do about it without needing to touch code or hire a developer.

1. People Click Away From Slow Sites (and Don’t Come Back)

Why it matters:

• Most people leave a site if it takes more than 3 seconds to load.
• Mobile users are even faster to bail (and that’s most of your traffic these days).
• You could be paying for ads that send people to a site they don’t wait around to see.

What to do:

• Visit your site on your phone using regular Wi-Fi or data.
• If it takes forever to load, you’ve got a speed problem.

Easy fix (no tech required):

• Use TinyPNG.com to shrink your images before uploading them.
• Avoid homepages with tons of videos, sliders, or animations. They look cool but slow you down.

2. A Slow Site Hurts Your Google Ranking

Why it matters:

• Google actually ranks slow sites lower in search results.
• You might have great content or products, but you’ll still get buried if your site is slow.

What to do:

• Try PageSpeed Insights — just copy/paste your website URL.
• Don’t panic at the tech stuff—just scroll down to see if it says your site is “slow.”

Easy win:

Ask your hosting company if you’re on a shared “cheap” plan. If so, upgrading to a better plan can dramatically speed up your site—no rebuilding needed.

3. Speed = Trust. A Slow Site Feels Sketchy

Why it matters:

• People don’t trust websites that lag.
• It’s like walking into a store where the lights flicker and no one says hello.
• Even if your business is solid, a slow site makes it feel outdated or unreliable.

What to do:

• Pull up your site on your phone and click around.
• Does your contact page load instantly? Can you find your pricing or menu fast?

Simple tip:

Cut the clutter. If something isn’t helping you sell (popups, auto-playing videos, giant graphics), remove it.

Your 15-Minute Speed Fix Plan (No Tech Needed)

• Run a speed test at PageSpeed Insights
• Compress your homepage images at TinyPNG
• Remove one thing that isn’t pulling its weight (extra popup, video, slider)
• Ask your host if your plan is slowing you down

Not sure what’s slowing your site down?

I help non-tech business owners spot and fix these issues fast—no code, no overwhelm.
DM me “SPEED FIX” and I’ll send you a simple checklist that’ll help clean it up.

What’s the worst slow site you’ve ever clicked away from?
What questions do you have about speeding yours up?